The only week busier than homecoming for the Student Activities team is Fall Welcome Week, held in August with the beginning of a new school year.

The honor to create the brand for this series of events came as an extension of my mission to create the 2025-2026 departmental rebrand for Student Activities, after it was decided that the yearly rebrand would be adapted to each year’s Fall Welcome Week design, like a spin-off.

Because of that, I kept my existing midcentury-modern retro-futurist design and rotated the color pallet. I allowed the red, blue, and yellow to correspond to specific days of our events lineup, and added a midcentury title design to an already exciting brand, with its retro flair. The result is a cohesive set of events that share a unique vintage, but fresh quality to them.

This brand saw collateral made in photo booths, scratch-off cards, billboards, bingo slides, concert graphics, and more.