Liberty University kicks off the Christmas season with Christmas In Lights, the event where the massive tree on campus is lit, followed by Christmas carols, sweets, performances, and a nativity scene.

The brand design for this event features a midcentury-style print look, oversized Christmas lights, and music notation (loosely accurate to the real notation of a familiar certain Christmas carol) on both ends of a nostalgic script title.

This event typically has over 8,000 visitors, packing Liberty University’s Academic Lawn with Christmas cheer.